Creator marketing

Creator marketing field guides.

Short, practical guides from the work itself: how brands turn content, creators and media that works harder into growth that compounds.

Browse by guide type

What the guides cover

CastBriefProduceAmplifyLearnSystem-wideVarietyStoriesScaleObjectiveAttributionTargetingCreative mixAwarenessYour own voicePaid reachCompetitorsReturn visitsCohortsFirst interactionVolumeQualityOngoingCompensationPaid rightsAffiliate UGCTikTok ShopsOn-platform shoppingCreator driven attributionDiversificationBrand growthDemand creation

In the library

3 guides

Guide 07 / Brand growthE-commerceLocal businessFranchisee

October 2026

The 6 drivers of brand growth, and why creator marketing ranks top three.

What this guide covers

ProductCreator marketingBrandConversionRetentionMeasurement

Our ranking of what really grows a brand, why creators sit near the top, and the three shifts making creator marketing the engine for new demand.

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Guide 05 / Creator programsE-commerceLocal businessFranchisee

October 2026

6 ways to build strong external creator programs.

What this guide covers

CohortsFirst interactionVolumeQualityOngoingCompensationPaid rights

Cohorts, simple first briefs, volume against quality, programs over campaigns, real compensation and paid rights: how an external creator program keeps getting better.

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Guide 02 / FranchiseFranchisee

October 2026

4 ways franchise brands can build better creator marketing.

What this guide covers

System-wideVarietyStoriesScale

Tell the story of the whole system and still land in every local market. Four moves for creator programs that work across a franchise.

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Experience, not guesswork.

Over a decade in e-commerce, building creator marketing that works: creators, creative and paid media pulled into one system. These field guides share the thinking behind that work.